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Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
Buchkauf
Strategic Marketing for Nonprofit Organizations, Philip Kotler, Alan R. Andreasen
- Sprache
- Erscheinungsdatum
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Strategic Marketing for Nonprofit Organizations
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Alan R. Andreasen
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1996
- Einband
- Hardcover
- ISBN10
- 0132325470
- ISBN13
- 9780132325479
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Schule, Marketing & Vertrieb, Führung, Postgraduales Studium
- Bewertung
- 3,75 von 5 Sternen
- Beschreibung
- Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.