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This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.
Buchkauf
Public Relations (M & E Handbook), Frank Jefkins , Daniel Yadin
- Sprache
- Erscheinungsdatum
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Public Relations (M & E Handbook)
- Sprache
- Englisch
- Autor*innen
- Frank Jefkins , Daniel Yadin
- Erscheinungsdatum
- 1998
- Einband
- Paperback
- Seitenzahl
- 352
- ISBN10
- 071211713X
- ISBN13
- 9780712117135
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Lehrbücher, Sonstige Lehrbücher
- Bewertung
- 5 von 5 Sternen
- Beschreibung
- This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.