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Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.
Buchkauf
Marketing Metrics, Christina Inge
- Sprache
- Erscheinungsdatum
- 2022
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Marketing Metrics
- Untertitel
- Leverage Analytics and Data to Optimize Marketing Strategies
- Sprache
- Englisch
- Autor*innen
- Christina Inge
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2022
- Einband
- Hardcover
- Seitenzahl
- 336
- ISBN13
- 9781398606616
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 4,65 von 5 Sternen
- Beschreibung
- Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.