Build for Tomorrow

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We experience change in four phases: panic, adaptation, finding a new normal, and ultimately reaching a point where we realize we wouldn’t go back. This book aims to accelerate that process, helping you reduce panic, adapt swiftly, define a new normal, and thrive. It arrives at a time when many have felt significant shifts in their lives due to the pandemic, which has prompted collective change and ongoing adjustments in our personal and professional lives. Many will not revert to old ways, opting instead for remote work, higher wages, or new ventures. To assist in this journey, the editor in chief of Entrepreneur magazine, Jason Feifer, shares stories, lessons, and practical exercises from influential changemakers, including celebrities like Dwayne “The Rock” Johnson and Maria Sharapova, as well as innovative CEOs and everyday heroes. He explores what they choose to protect, discard, and how they move forward without fear. Additionally, he draws insights from history, examining how significant past changes can illuminate current opportunities. For instance, he finds parallels between post-pandemic realities and the power shifts following the Bubonic Plague, while also highlighting innovations like the elevator and the teddy bear to inspire forward-thinking.