Sneaker Obsession

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This comprehensive illustrated history of sneakers explores their evolution from athletic wear to cultural icons, highlighting figures like Run-DMC and Travis Scott, and brands such as Reebok and Nike Air Force 1. It delves into the transformation of athletic footwear into a status symbol and a coveted collectible, tracing its origins in the early twentieth century to the iconic moments of Michael Jordan’s high-tops and the influence of hip-hop culture. The narrative includes Nike’s global dominance, the rivalry between Adidas and Puma's founders, and the popularity of Off-White and Vans. Featuring a glossary of key terms and an overview of technological and stylistic revolutions, this work is essential for understanding the streetwear universe, its innovators, and the burgeoning global resale economy. Profiles of influential brands and figures like Virgil Abloh, Chitose Abe, and interviews with Kanye West and collector Max Limol provide deep insights into the industry's creativity. Additionally, it examines the future of sneakers, focusing on sustainability, customization, and gender equity, showcasing how the sneaker industry continually reinvents itself at the forefront of culture.