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- 240 Seiten
- 9 Lesestunden
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Focusing on the importance of an authentic brand purpose, this book guides readers on how to effectively communicate that purpose to bridge the say-do gap. It emphasizes strategies for fostering growth, driving innovation, and building customer loyalty by aligning brand actions with stated values. Through practical insights, it aims to help businesses establish a deeper connection with their audience, ultimately enhancing their market presence and impact.
Buchkauf
Purposeful Brands, Sandy Skees
- Sprache
- Erscheinungsdatum
- 2023
- Einband
- (Hardcover)
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- Titel
- Purposeful Brands
- Untertitel
- How Purpose and Sustainability Drive Brand Value and Positive Change
- Sprache
- Englisch
- Autor*innen
- Sandy Skees
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2023
- Einband
- Hardcover
- Seitenzahl
- 240
- ISBN13
- 9781398609853
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Wirtschaft & Management
- Bewertung
- 5 von 5 Sternen
- Beschreibung
- Focusing on the importance of an authentic brand purpose, this book guides readers on how to effectively communicate that purpose to bridge the say-do gap. It emphasizes strategies for fostering growth, driving innovation, and building customer loyalty by aligning brand actions with stated values. Through practical insights, it aims to help businesses establish a deeper connection with their audience, ultimately enhancing their market presence and impact.