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Exploring corporate strategy

Autor*innen

Gerry Johnson
Kevan Scholes

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4,0(163)Abgeben

Parameter

736 Seiten
26 Lesestunden

Business & Management
Handbücher und Anleitungen
Handel
Lehrbücher
Sachliteratur

Mehr zum Buch

Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.