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Parameter
- 232 Seiten
- 9 Lesestunden
Mehr zum Buch
The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.
Buchkauf
The Strategic Communication Imperative, James Lee Mahoney
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Strategic Communication Imperative
- Untertitel
- For Mid- and Long-Term Issues Management
- Sprache
- Englisch
- Autor*innen
- James Lee Mahoney
- Verlag
- Routledge
- Erscheinungsdatum
- 2021
- Einband
- Hardcover
- Seitenzahl
- 232
- ISBN13
- 9781032011417
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung, Kommunikation
- Beschreibung
- The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.