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The Art of Going Global

A Practical Guide to a Firm's International Growth

Autor*innen

Olga E. Annushkina
Alberto Regazzo

Parameter

220 Seiten
8 Lesestunden

Sachliteratur

Mehr zum Buch

"The Art of Going Global" offers decision-making tools for firms looking to internationalize. It emphasizes the importance of an international perspective in management and discusses challenges like selecting markets, adapting business models, and managing cultural differences. With case studies and practical toolkits, it’s suitable for practitioners and MBA students.