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- 282 Seiten
- 10 Lesestunden
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The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.
Buchkauf
The Hero Trap, Thomas Kolster
- Sprache
- Erscheinungsdatum
- 2020
- Einband
- (Hardcover)
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- Titel
- The Hero Trap
- Untertitel
- How to Win in a Post-Purpose Market by Putting People in Charge
- Sprache
- Englisch
- Autor*innen
- Thomas Kolster
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 282
- ISBN13
- 9780367242701
- Reihe
- Schlagwörter
- Sachbücher, Technologie & Industrie
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.