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Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.
Publikation
Buchkauf
Marketing Management. A Relationship Approach., Svend Hollensen
- Sprache
- Erscheinungsdatum
- 2015
- Einband
- (Paperback)
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- Titel
- Marketing Management. A Relationship Approach.
- Sprache
- Englisch
- Autor*innen
- Svend Hollensen
- Verlag
- Pearson
- Erscheinungsdatum
- 2015
- Einband
- Paperback
- Seitenzahl
- 720
- ISBN10
- 0273778854
- ISBN13
- 9780273778851
- Reihe
- Kuratierte Auswahl
- Always learning
- Schlagwörter
- Handel, Marketing & PR
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.