Parameter
Kategorien
Mehr zum Buch
Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Publikation
Buchkauf
Branded Entertainment, Jean-Marc Lehu
- Sprache
- Erscheinungsdatum
- 2007
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Branded Entertainment
- Sprache
- Englisch
- Autor*innen
- Jean-Marc Lehu
- Verlag
- Kogan Page Publishers
- Verlag
- 2007
- Einband
- Hardcover mit Umschlag
- ISBN10
- 0749449403
- ISBN13
- 9780749449407
- Kategorie
- Wirtschaft
- Beschreibung
- Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.