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Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.
Buchkauf
The Rise and Fall of Mass Communication, William L. Benoit, Andrew C. Billings
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Rise and Fall of Mass Communication
- Sprache
- Englisch
- Autor*innen
- William L. Benoit, Andrew C. Billings
- Verlag
- Peter Lang
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 184
- ISBN13
- 9781433164262
- Reihe
- Schlagwörter
- Sachbücher, Technologie & Industrie, Computer & Internet
- Bewertung
- 3,35 von 5 Sternen
- Beschreibung
- Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.
