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- 140 Seiten
- 5 Lesestunden
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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Buchkauf
Advertising: A Very Short Introduction, Winston Fletcher
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Advertising: A Very Short Introduction
- Sprache
- Englisch
- Autor*innen
- Winston Fletcher
- Verlag
- Oxford University Press
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- Seitenzahl
- 140
- ISBN10
- 0199568928
- ISBN13
- 9780199568925
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Psychologische Thematik, Ökonomie
- Bewertung
- 3,25 von 5 Sternen
- Beschreibung
- Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.