Ausverkauft, aber heiß begehrt!
Parameter
- 230 Seiten
- 9 Lesestunden
Mehr zum Buch
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Buchkauf
Advertising as Communication, Gillian Dyer
- Sprache
- Erscheinungsdatum
- 1982
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- Advertising as Communication
- Sprache
- Englisch
- Autor*innen
- Gillian Dyer
- Verlag
- Methuen
- Erscheinungsdatum
- 1982
- Einband
- Paperback
- Seitenzahl
- 230
- ISBN10
- 041674530x
- ISBN13
- 9780416745306
- Reihe
- Kuratierte Auswahl
- Studies in communication (Methuen)
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Psychologische Thematik, Psychologie, Marketing & Vertrieb
- Beschreibung
- Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.