Producing Politics

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This book uncovers the hidden and influential role of campaign professionals in shaping American democracy through exclusive off-the-record interviews. While we may think we know politicians, we often overlook the individuals who craft their images and campaigns. It challenges our perceptions of political candidates and the campaigns designed to connect them with voters. Sociologist Daniel Laurison reveals that political campaigns, intended to engage voters, are often mired in outdated strategies and biases that reflect the perspectives of campaign professionals rather than the realities of the electorate. Through over 70 interviews with key campaign staff and consultants, Laurison exposes how the industry fosters a political landscape that can alienate voters. Many political operatives share similar backgrounds—predominantly white men from middle- to upper-class environments—who prioritize their career advancement over genuine voter engagement. This echo chamber results in a disconnect between candidates and the communities they aim to serve. By examining the impact of national campaign professionals through a sociological lens, this work highlights how these operatives shape voter understanding, participation, and perceptions of democracy. It serves as a crucial guide to comprehending the complexities of the current American political system.