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Sport Sponsorship Insights
Autor*innen
Mehr zum Buch
Focusing on the importance of sponsorship in modern sports business, this book provides a practical introduction to the subject. It explains essential concepts and surveys the tools necessary for success in the field. Additionally, readers will gain insights from experienced authors who blend industry knowledge with academic expertise, showcasing real-world practices in sport sponsorship.
Publikation
Buchkauf
Sport Sponsorship Insights, Mark Harrison, Norm O'Reilly, Gashaw Abeza
- Sprache
- Erscheinungsdatum
- 2021
- Einband
- (Hardcover)
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- Titel
- Sport Sponsorship Insights
- Sprache
- Englisch
- Autor*innen
- Mark Harrison, Norm O'Reilly, Gashaw Abeza
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2021
- Einband
- Hardcover
- Seitenzahl
- 138
- ISBN13
- 9780367723941
- Reihe
- Schlagwörter
- Universitätslehrbücher, Sport
- Beschreibung
- Focusing on the importance of sponsorship in modern sports business, this book provides a practical introduction to the subject. It explains essential concepts and surveys the tools necessary for success in the field. Additionally, readers will gain insights from experienced authors who blend industry knowledge with academic expertise, showcasing real-world practices in sport sponsorship.