Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
Exploring the often-overlooked realm of primary media market research, this book delves into various methodologies employed to analyze viewer perceptions within the industry. It uncovers how audiences are represented and understood, shedding light on the intricate relationship between media producers and their target demographics. Through detailed examination, it reveals the complexities of viewer profiling and the impact of market research on media content.
Buchkauf
Creating the Viewer, Justin Wyatt
- Sprache
- Erscheinungsdatum
- 2024
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- Creating the Viewer
- Untertitel
- Market Research and the Evolving Media Ecosystem
- Sprache
- Englisch
- Autor*innen
- Justin Wyatt
- Erscheinungsdatum
- 2024
- Einband
- Hardcover
- Seitenzahl
- 288
- ISBN13
- 9781477316511
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- Exploring the often-overlooked realm of primary media market research, this book delves into various methodologies employed to analyze viewer perceptions within the industry. It uncovers how audiences are represented and understood, shedding light on the intricate relationship between media producers and their target demographics. Through detailed examination, it reveals the complexities of viewer profiling and the impact of market research on media content.