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Business-To-Business Marketing
Autor*innen
Mehr zum Buch
Brennan, Canning & McDowell's 5th edition explores global B2B marketing theory and practice from a European viewpoint. It includes new insights on digital transformation and social responsibility, scenario boxes for decision-making, and updated case studies on ethics, AI, and blockchain, alongside enhanced online resources.
Publikation
Buchkauf
Business-To-Business Marketing, Louise Canning, Ross Brennan, Raymond Mcdowell
- Sprache
- Erscheinungsdatum
- 2020
- Einband
- (Hardcover)
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- Titel
- Business-To-Business Marketing
- Sprache
- Englisch
- Autor*innen
- Louise Canning, Ross Brennan, Raymond Mcdowell
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 416
- ISBN13
- 9781526494405
- Reihe
- Schlagwörter
- Handel, Rechtsthematik
- Beschreibung
- Brennan, Canning & McDowell's 5th edition explores global B2B marketing theory and practice from a European viewpoint. It includes new insights on digital transformation and social responsibility, scenario boxes for decision-making, and updated case studies on ethics, AI, and blockchain, alongside enhanced online resources.