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The trend forecaster's handbook

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  • 216 Seiten
  • 8 Lesestunden

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The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.

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The trend forecaster's handbook, Martin Raymond

Sprache
Erscheinungsdatum
2010
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(Paperback)
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Titel
The trend forecaster's handbook
Sprache
Englisch
Autor*innen
Martin Raymond
Erscheinungsdatum
2010
Einband
Paperback
Seitenzahl
216
ISBN10
1856697029
ISBN13
9781856697026
Reihe
Bewertung
4,4 von 5 Sternen
Beschreibung
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.