Das Buch ist derzeit nicht auf Lager
Brand Management
Autor*innen
Mehr zum Buch
Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.
Publikation
Buchkauf
Brand Management, Pinar Cankurtaran, Michael Beverland
- Sprache
- Erscheinungsdatum
- 2024
- Einband
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- Brand Management
- Sprache
- Englisch
- Autor*innen
- Pinar Cankurtaran, Michael Beverland
- Verlag
- SAGE Publications Ltd
- Erscheinungsdatum
- 2024
- Einband
- Hardcover
- Seitenzahl
- 440
- ISBN13
- 9781529616989
- Reihe
- Schlagwörter
- Handel, Rechtsthematik
- Beschreibung
- Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.