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"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
Buchkauf
Creating Brand Loyalty, Richard D. Czerniawski, Michael W. Maloney
- Sprache
- Erscheinungsdatum
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Creating Brand Loyalty
- Untertitel
- The Managment of Power Positioning and Really Great Advertising
- Sprache
- Englisch
- Autor*innen
- Richard D. Czerniawski, Michael W. Maloney
- Verlag
- Hudson House Publishing
- Erscheinungsdatum
- 1999
- Einband
- Paperback
- Seitenzahl
- 298
- ISBN10
- 1587768143
- ISBN13
- 9781587768149
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Modethema, Mode
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- "The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.