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- 320 Seiten
- 12 Lesestunden
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There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
Buchkauf
Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
- Sprache
- Erscheinungsdatum
- 2010
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- (Paperback)
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- Titel
- Global Political Marketing
- Sprache
- Englisch
- Autor*innen
- Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
- Verlag
- Routledge
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- Seitenzahl
- 320
- ISBN10
- 041550046x
- ISBN13
- 9780415500463
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Politikwissenschaft, Marketing & Vertrieb
- Beschreibung
- There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.