Chris Rudd Bücher

The essays in this collection critically examine the relationship between globalization and New Zealand's sovereignty, marking the first systematic exploration of this topic. It offers valuable insights for both specialists in globalization and general readers interested in understanding New Zealand's unique national experience within a global context.

There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.