Social media marketing 2016

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Social media is increasingly establishing itself as a communication tool for businesses. It is no longer sufficient to simply be present on platforms like Facebook; a company's activities must be strategically, professionally, and target audience-specific to stand out and achieve a positive effect. Social media expert Stephanie Holmes draws on over ten years of professional experience in online communication. In this book, she pragmatically and realistically explains what social media entails, which platforms are relevant for freelancers, small and medium-sized enterprises, and how to plan and implement a successful social media strategy tailored to your business. The book considers the latest developments in the field of social media. It is designed to provide practical knowledge for your own projects, with questions for learning success control and exercises to deepen and solidify the newly acquired knowledge.