Donald Trump and the Branding of the American Presidency

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The analysis explores how Donald Trump's election and presidency exemplify the dominance of marketing and branding in American politics. It highlights that his early focus on political marketing, which prioritized emotional appeal over policy, helped him win but ultimately restricted his effectiveness in office. This strategy fostered division by catering primarily to a specific audience, resulting in feelings of alienation among others and hindering bipartisan cooperation. The book critiques the impact of emotional gratification on political representation and legislative progress.