Think better (your company's future depends on it... and so does yours)

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Think Better focuses on Productive Thinking—its significance, mechanics, and application in various settings. This practical, easy-to-learn process enhances clarity, creativity, and planning effectiveness. Tim Hurson distills centuries of successful thinking strategies into an accessible format. The book illustrates how to tackle complex problems, unmet needs, or strategic gaps through a defined thinking process that leads to innovative solutions. Many organizations leverage this model for fresh business insights, while individuals apply it to personal challenges. Key principles include distinguishing between creative and critical thinking, maintaining focus on the question, generating numerous ideas, and seeking unexpected connections. The six interlocking steps are: 1) Understand the challenge, 2) Envision the ideal outcome, 3) Identify the real problem or opportunity, 4) List possible solutions, 5) Select and refine the best solution, and 6) Create an action plan. Hurson addresses common mental barriers to effective thinking and offers strategies to overcome them. Ultimately, productive thinking transforms challenges into opportunities. The book provides various brainstorming tools, such as the five C's (Cull, Cluster, Combine, Clarify, Choose) and the POWER framework (Positives, Objections, What else?, Enhancements, Remedies), empowering readers to generate and organize ideas effectively.