Change Management

Mehr zum Buch

Focusing on change management, this book offers an accessible introduction to the fundamentals and techniques essential for organizational change. It highlights critical success factors and is designed for both practitioners and academic courses. Key topics include stakeholder analysis, leveraging Social Intranet for communication and innovation, and implementing intrapreneurship programs. A variety of new case studies enrich the content, making it a valuable resource for understanding and applying change management principles effectively.