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Flying Off Course
Airline Economics and Marketing - Fifth Edition
Autor*innen
Mehr zum Buch
Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.
Publikation
Buchkauf
Flying Off Course, Rigas Doganis
- Sprache
- Erscheinungsdatum
- 2019
- Einband
- (Hardcover)
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- Titel
- Flying Off Course
- Untertitel
- Airline Economics and Marketing - Fifth Edition
- Sprache
- Englisch
- Autor*innen
- Rigas Doganis
- Verlag
- Routledge
- Erscheinungsdatum
- 2019
- Einband
- Hardcover
- Seitenzahl
- 342
- ISBN10
- 1138224235
- ISBN13
- 9781138224230
- Reihe
- Kategorien
- Beschreibung
- Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.