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Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.
Buchkauf
Strategic Marketing Management - The Framework, 10th Edition, Alexander Chernev
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Strategic Marketing Management - The Framework, 10th Edition
- Sprache
- Englisch
- Autor*innen
- Alexander Chernev
- Verlag
- Cerebellum Press
- Erscheinungsdatum
- 2019
- Einband
- Hardcover
- Seitenzahl
- 320
- ISBN13
- 9781936572748
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.