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The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, equipping professionals to navigate this evolving landscape effectively.
Buchkauf
Media Management, Bernd W. Wirtz
- Sprache
- Erscheinungsdatum
- 2021
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- (Paperback)
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- Titel
- Media Management
- Untertitel
- Strategy, Business Models and Case Studies
- Sprache
- Englisch
- Autor*innen
- Bernd W. Wirtz
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 328
- ISBN13
- 9783030479152
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, equipping professionals to navigate this evolving landscape effectively.