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Media Management

Strategy, Business Models and Case Studies

Parameter

  • 328 Seiten
  • 12 Lesestunden

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The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, equipping professionals to navigate this evolving landscape effectively.

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Media Management, Bernd W. Wirtz

Sprache
Erscheinungsdatum
2021
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(Paperback)
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