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Alex Steinweiss : The inventor of the modern album cover

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Alex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800%. Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold

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Alex Steinweiss : The inventor of the modern album cover, Kevin Reagan, Steven Heller

Sprache
Erscheinungsdatum
2015
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(Hardcover)
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Titel
Alex Steinweiss : The inventor of the modern album cover
Sprache
Englisch
Verlag
Taschen
Erscheinungsdatum
2015
Einband
Hardcover
Seitenzahl
552
ISBN10
3836557762
ISBN13
9783836557764
Reihe
Kuratierte Auswahl
Bibliotheca universalis
Beschreibung
Alex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800%. Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold