Fodor's Essential Great Britain: With the Best of England, Scotland & Wales

Exploring the evolving landscape of travel, this book delves into the latest trends shaping the tourism industry. It examines the impact of technology, sustainability, and changing consumer preferences on travel experiences. By analyzing data and case studies, it reveals how destinations adapt to meet the demands of modern tourists while highlighting emerging markets and innovative practices. The insights provided aim to equip industry professionals with the knowledge to navigate future challenges and capitalize on new opportunities in tourism.