Gratis Versand in ganz Österreich
Bookbot

Turnaround as a key strategic issue in times of crisis

Parameter

Mehr zum Buch

The book examines the decline of Marks and Spencer, a once-thriving British retailer, which faced significant challenges including reduced sales and management upheavals. It highlights the critical moment when Philip Green's takeover plans threatened the company's existence. The analysis focuses on the strategies implemented by top management to revitalize the brand and restore customer loyalty, providing insights into corporate governance and business management practices during a crisis.

Buchkauf

Turnaround as a key strategic issue in times of crisis, Marcus Matthias Keupp

Sprache
Erscheinungsdatum
2007
product-detail.submit-box.info.binding
(Paperback)
Wir benachrichtigen dich per E-Mail.

Lieferung

  • Gratis Versand in ganz Österreich

Zahlungsmethoden

Keiner hat bisher bewertet.Abgeben