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Focusing on various levels and disciplines, this edition explores the intersection of sustainability with marketing, business, and environmental management. It provides a comprehensive perspective on sustainability marketing, highlighting its global implications and strategies. The text aims to equip readers with the knowledge to integrate sustainable practices into marketing efforts effectively, addressing contemporary challenges and opportunities within the field.
Buchkauf
Sustainability Marketing, Ken Peattie, Frank-Martin Belz
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Sustainability Marketing
- Untertitel
- A Global Perspective
- Sprache
- Englisch
- Autor*innen
- Ken Peattie, Frank-Martin Belz
- Verlag
- John Wiley & Sons Inc
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 352
- ISBN13
- 9781119966197
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,4 von 5 Sternen
- Beschreibung
- Focusing on various levels and disciplines, this edition explores the intersection of sustainability with marketing, business, and environmental management. It provides a comprehensive perspective on sustainability marketing, highlighting its global implications and strategies. The text aims to equip readers with the knowledge to integrate sustainable practices into marketing efforts effectively, addressing contemporary challenges and opportunities within the field.