Ken Peattie Bücher

Das Buch präsentiert eine innovative Perspektive auf Marketing im 21. Jahrhundert, die Nachhaltigkeitsprinzipien in den Mittelpunkt rückt. Es beleuchtet, wie Konsumenten-Marketing durch die Integration nachhaltiger Ansätze sowohl in theoretische Konzepte als auch in praktische Anwendungen transformiert werden kann. Die Verbindung von Marketingstrategien mit ökologischen und sozialen Aspekten bietet neue Impulse für Unternehmen, um verantwortungsbewusst und zukunftsorientiert zu agieren.

Environmental Marketing Management provides a detailed academic study of the relationship between environmental concerns and the principles and practice of marketing. It looks at how aspects of marketing can be applied to developing and implementing greener strategies as well as how environmental issues must influence marketing decisions.The clear and easy-to-use style is enhanced by the use of illustrations and topical case studies making this book ideal for both students and marketing practitioners. The case studies are taken from a variety of well-known European organisations.

Focusing on various levels and disciplines, this edition explores the intersection of sustainability with marketing, business, and environmental management. It provides a comprehensive perspective on sustainability marketing, highlighting its global implications and strategies. The text aims to equip readers with the knowledge to integrate sustainable practices into marketing efforts effectively, addressing contemporary challenges and opportunities within the field.