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"Packaging the Brand" is a detailed discussion of the most overtly commercial area of graphic design. This book explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging.
Buchkauf
Packaging and Brand, Paul Harris, Gavin Ambrose
- Sprache
- Erscheinungsdatum
- 2011
- Einband
- (Paperback)
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- Titel
- Packaging and Brand
- Sprache
- Englisch
- Autor*innen
- Paul Harris, Gavin Ambrose
- Verlag
- AVA Publishing
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- ISBN10
- 2940411417
- ISBN13
- 9782940411412
- Reihe
- Schlagwörter
- Handel
- Beschreibung
- "Packaging the Brand" is a detailed discussion of the most overtly commercial area of graphic design. This book explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging.