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Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers
Buchkauf
Groundswell : winning in a world transformed by social technologies, Charlene Li, Josh Bernoff
- Sprache
- Erscheinungsdatum
- 2008
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- (Hardcover),
- Buchzustand
- Beschädigt
- Preis
- € 2,81
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- Titel
- Groundswell : winning in a world transformed by social technologies
- Sprache
- Englisch
- Autor*innen
- Charlene Li, Josh Bernoff
- Erscheinungsdatum
- 2008
- Einband
- Hardcover
- ISBN10
- 1422125009
- ISBN13
- 9781422125007
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Technologie & Industrie, Computer & Internet, Technologie, Marketing & Vertrieb, Internet
- Originaltitel
- Groundswell
- Bewertung
- 3,75 von 5 Sternen
- Beschreibung
- Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers