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This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.
Buchkauf
Subscription Marketing, Anne Janzer
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Hardcover mit Umschlag)
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- Titel
- Subscription Marketing
- Untertitel
- Strategies for Nurturing Customers in a World of Churn
- Sprache
- Englisch
- Autor*innen
- Anne Janzer
- Verlag
- Cuesta Park Consulting
- Erscheinungsdatum
- 2020
- Einband
- Hardcover mit Umschlag
- Seitenzahl
- 240
- ISBN13
- 9780999624883
- Kategorie
- Wirtschaft
- Beschreibung
- This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.