Das Buch ist derzeit nicht auf Lager
Innovation Management
Effective strategy and implementation
Autoren
Mehr zum Buch
Focusing on the development and implementation of strategies, this textbook combines the authors' extensive industry experience with academic research. It presents a blend of theory, case studies, and updated pedagogical features, addressing both strategic and managerial aspects of innovation. The practical tools provided are applicable to enhancing performance in both service and manufacturing sectors, making it a valuable resource for students and managers seeking to improve their strategic capabilities.
Buchkauf
Innovation Management, Rick Mitchell, Keith Goffin
- Sprache
- Erscheinungsdatum
- 2016
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Innovation Management
- Untertitel
- Effective strategy and implementation
- Sprache
- Englisch
- Autor*innen
- Rick Mitchell, Keith Goffin
- Verlag
- Bloomsbury Publishing PLC
- Erscheinungsdatum
- 2016
- Einband
- Paperback
- Seitenzahl
- 448
- ISBN13
- 9781137373434
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the development and implementation of strategies, this textbook combines the authors' extensive industry experience with academic research. It presents a blend of theory, case studies, and updated pedagogical features, addressing both strategic and managerial aspects of innovation. The practical tools provided are applicable to enhancing performance in both service and manufacturing sectors, making it a valuable resource for students and managers seeking to improve their strategic capabilities.