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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.
Publikation
Von Marketing Research : An Applied Approach + CD (2007) sind aktuell auf Lager verfügbar.
Buchkauf
Marketing Research : An Applied Approach + CD, Naresh K. Malhotra, David F. Birks
- Sprache
- Erscheinungsdatum
- 2007,
- Buchzustand
- Gut
- Preis
- € 2,75
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- Titel
- Marketing Research : An Applied Approach + CD
- Sprache
- Englisch
- Autor*innen
- Naresh K. Malhotra, David F. Birks
- Verlag
- 2007
- Einband
- Paperback
- ISBN10
- 0273706896
- ISBN13
- 9780273706892
- Kategorie
- Marketing & PR
- Beschreibung
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.