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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
Buchkauf
A Technique for Producing Ideas, James Young
- Sprache
- Erscheinungsdatum
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- A Technique for Producing Ideas
- Sprache
- Englisch
- Autor*innen
- James Young
- Verlag
- Mcgraw-hill
- Erscheinungsdatum
- 2003
- Einband
- Paperback
- Seitenzahl
- 64
- ISBN10
- 0071410945
- ISBN13
- 9780071410946
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Lebenshilfe, Psychologische Thematik, Persönliche Entwicklung, Design, Schreiben, Produktivität
- Bewertung
- 4,05 von 5 Sternen
- Beschreibung
- A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.