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The Financial Times guide to strategy : how to create, pursue and deliver a winning strategy

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YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

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The Financial Times guide to strategy : how to create, pursue and deliver a winning strategy, Richard Koch

Sprache
Erscheinungsdatum
2011
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(Hardcover)
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Titel
The Financial Times guide to strategy : how to create, pursue and deliver a winning strategy
Sprache
Englisch
Autor*innen
Richard Koch
Verlag
Pearson
Erscheinungsdatum
2011
Einband
Hardcover
Seitenzahl
396
ISBN10
0273745476
ISBN13
9780273745471
Reihe
Bewertung
4,15 von 5 Sternen
Beschreibung
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.