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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Buchkauf
Analysis for Marketing Planning - Sixth Edition, Donald R. Lehmann, Russell S. Winer
- Sprache
- Erscheinungsdatum
- 2004
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- Titel
- Analysis for Marketing Planning - Sixth Edition
- Sprache
- Englisch
- Autor*innen
- Donald R. Lehmann, Russell S. Winer
- Verlag
- McGraw-Hill/Irwin
- Erscheinungsdatum
- 2004
- Einband
- Paperback
- Seitenzahl
- 256
- ISBN10
- 0072865962
- ISBN13
- 9780072865967
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.