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Survey Research Methods

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From sampling to questionnaire design to data analysis, Fowler's basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, exploring the theoretical and methodological issues at stake. This revised edition also features a new chapter on data entry options, including computer-assisted telephone interviewing.

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Survey Research Methods, Floyd J. Fowler

Sprache
Erscheinungsdatum
1988
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(Hardcover)
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Titel
Survey Research Methods
Sprache
Englisch
Autor*innen
Floyd J. Fowler
Erscheinungsdatum
1988
Einband
Hardcover
Seitenzahl
160
ISBN10
0803932936
ISBN13
9780803932937
Reihe
Beschreibung
From sampling to questionnaire design to data analysis, Fowler's basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, exploring the theoretical and methodological issues at stake. This revised edition also features a new chapter on data entry options, including computer-assisted telephone interviewing.