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Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
Buchkauf
"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Sprache
- Erscheinungsdatum
- 1994
- Einband
- (Hardcover)
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- Titel
- "Economist" Pocket Marketing
- Untertitel
- The Essentials of Successful Marketing from A-Z
- Sprache
- Englisch
- Autor*innen
- Tim Hindle, Michael Thomas
- Verlag
- Hamish Hamilton
- Erscheinungsdatum
- 1994
- Einband
- Hardcover
- Seitenzahl
- 202
- ISBN10
- 0241002397
- ISBN13
- 9780241002391
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.