Ausverkauft, aber heiß begehrt!
Parameter
- 899 Seiten
- 32 Lesestunden
Mehr zum Buch
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
Buchkauf
Global Marketing Strategies, Jean-Pierre Jeannet, Hennessey
- Sprache
- Erscheinungsdatum
- 1992
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Hier könnte deine Bewertung stehen.
- Titel
- Global Marketing Strategies
- Untertitel
- Second Edition
- Sprache
- Englisch
- Autor*innen
- Jean-Pierre Jeannet, Hennessey
- Verlag
- HarperCollins
- Erscheinungsdatum
- 1992
- Einband
- Hardcover
- Seitenzahl
- 899
- ISBN10
- 0395589037
- ISBN13
- 9780395589038
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.