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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Buchkauf
Guerrilla Marketing for the Home-based Business, Jay Conrad Levinson, Seth Godin
- Sprache
- Erscheinungsdatum
- 1995
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Guerrilla Marketing for the Home-based Business
- Sprache
- Englisch
- Autor*innen
- Jay Conrad Levinson, Seth Godin
- Erscheinungsdatum
- 1995
- Einband
- Paperback
- ISBN10
- 0395742838
- ISBN13
- 9780395742839
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,45 von 5 Sternen
- Beschreibung
- American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.