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Relationships and Networks in International Markets

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Seitenzahl
460 Seiten
Lesezeit
17 Stunden

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Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

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Relationships and Networks in International Markets, Thomas Ritter, Achim Walter

Sprache
Erscheinungsdatum
1997
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(Hardcover),
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Gebraucht - Sehr gut
Preis
€ 3,80

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