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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Buchkauf
Marketing, David Mercer
- Sprache
- Erscheinungsdatum
- 1996
- Einband
- (Paperback)
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- Titel
- Marketing
- Sprache
- Englisch
- Autor*innen
- David Mercer
- Verlag
- Blackwell
- Erscheinungsdatum
- 1996
- Einband
- Paperback
- ISBN10
- 0631196382
- ISBN13
- 9780631196389
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,35 von 5 Sternen
- Beschreibung
- Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.